We inform you that the personal data requested is collected by ESTUDIO COLOR, S.A. DE C.V. with address at Av. Paseo de los Tamarindos 400 A piso 21, Col. Bosques de las Lomas, Deleg. Cuajimalpa de Morelos, Mexico City, CP05120, telephone (722) 624 8005, its subsidiaries and present or future licensees, is responsible for the use, management and protection of the personal data provided and makes this Privacy Notice available to you.

ESTUDIO COLOR, S.A. DE C.V. has implemented administrative, technical and physical security measures to protect your personal data under the highest security standards, guaranteeing at all times the strictest confidentiality and privacy thereof, in accordance with the policies and procedures that it has implemented in this regard, adhering at all times to the provisions of the Federal Law on Protection of Personal Data held by Individuals, its Regulations and the Guidelines of the Privacy Notice.

1. Purpose of the Processing of Personal Data

The personal data that we collect from you, we will use for the following purposes that are necessary for the service you request:

1. Billing for the sale of labels or training and / or technical support services

2. Compliance with tax obligations

3. The protection and security of customers, suppliers, employees and the establishment through video surveillance

4. For public or private tenders

6. Attention to any query, doubt, clarification or complaint from our clients.

Additionally, we will use your personal information for the following purposes that are not necessary for the requested service, but that allow and facilitate us to provide you with better care:

A. To know the opinion or experience of customers regarding the provision of our services, as well as to take their opinion in the development of new products and services.

B. For the purpose of communication or contact with our clientele.

C. To send you offers in a personalized way.

In case you do not want your personal data to be processed for these additional purposes, you can from this moment express it through our email privacy@estudiocolor.com or directly at our offices located at the address indicated above with our Internal Manager of Protection of Personal Data.

The refusal to use your personal data for these purposes may not be a reason for us to deny you the services and products we offer.

2. Personal Data Processed

The personal data collected may be received directly and personally at the facilities of ESTUDIO COLOR, S.A. de C.V., through electronic means or by alternative means and sources that the law considers feasible and within the due.

To carry out the purposes described in this privacy notice, we will use the following personal data: full name, age; date of birth, Federal Taxpayer Registry (RFC), occupation or profession, INE or any other official identification, email, autograph signature, biometric information such as fingerprints, retina, iris of the eyes, facial or voice patterns, measurements of the hands for the purposes of authentication of identity, telephone number and credit or debit card number.

Likewise, it may additionally collect data that allow it to estimate the viability of fulfilling its obligations derived from the commercial relationships that they maintain or their ability to pay or service.

3. Sensitive Personal Data

We are not required to collect Sensitive Personal Data (such as sexual preference, religion, racial or ethnic origin, present or future health status, genetic information, union affiliation, political opinions) for the purposes described above. If it becomes necessary, it will make and publish the changes corresponding to this privacy notice with the necessary measures to obtain the authorization of the owners.

4. Personal data derived from video surveillance recordings

ESTUDIO COLOR, S.A. DE C.V. will be responsible for the management and protection of your personal data derived from the video surveillance recordings obtained by the cameras that are placed in the facilities of ESTUDIO COLOR.

Video surveillance (VV) is defined as the use of fixed or mobile video cameras with or without sound, of their closed television systems that involve the placement of one or more cameras in the spaces occupied by the negotiation called ESTUDIO COLOR, limited to the supervision or monitoring of that space and the people who are in it.

Video surveillance is one of the most efficient means to maintain the safety of people, or companies. That is why, regardless of the type of system that is used in the facilities that have video surveillance systems implemented, it will observe the obligations in terms of data protection (principles of legality, loyalty, proportionality, quality, responsibility, purpose, the duties of confidentiality and security, among others) and, specifically, those related to the principle of information and the privacy notice.

Processing of personal data from video - surveillance

Personal data in video surveillance are obtained through images taken by cameras, there are two types of video surveillance:

1.- The one that is done in real time, without recordings in between, and 2.- The one that saves the images on devices.

Taking into consideration that those images that identify individuals or make them identifiable constitute personal data and that the processing of personal data entails any activity that is carried out in relation to them, including obtaining, use, disclosure, storage, access, management , use, transfer and disposition of personal data, is that Video surveillance implies a processing of personal data of those people whose image is, among other activities, obtained, stored, consulted or transferred.

5. Transfer of Personal Data

In accordance with the provisions of article 37 of the Federal Law on Protection of Personal Data Held by Individuals, we inform you that your personal data is shared within and outside the country with the following people, companies, organizations and authorities other than us , for the following purposes:

Recipient Purpose Subsidiaries, licensees and / or controllers, administrators of ESTUDIO COLOR, S.A. DE C.V. which operate under the same internal processes and policies.

When the transfer is necessary for the services offered for sale, training and / or technical support.

Insurance Companies Where appropriate, in the corresponding procedures for insurance intervention. Banks Where appropriate, to charge for our services. Companies contracted for the establishment, management and control of the video-surveillance system necessary to comply with the security measures of personal data provided for by the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations. Government authorities Required by government agencies such as the Ministry of Finance and Public Credit for tax purposes, the Ministry of Health for sanitary aspects and Profeco, Judicial authorities Required by a court order.

Likewise, we inform you that said third parties assume the same obligations and responsibilities assumed by ESTUDIO COLOR, S.A. DE C.V., in terms of this Privacy Notice and as well as with the protection principles established in the Law.

6. ARCO Rightsv

You or your duly accredited legal representative can initiate the procedure to protect the rights of Access, Rectification, Cancellation and Opposition to the processing of your personal data, known as ARCO rights, by going to the aforementioned address, with our Internal Data Protection Officer Personal and fill out the form that we have implemented for this purpose; or by written request that must be sent to our email: privacy@estudiocolor.com, which must contain at least:

a) Name and Address or other means to communicate the response to your request within a period of no more than 20 business days, b) The documents that prove your identity or, where appropriate, the legal representation, c) The clear and precise description of the personal data with respect to which it is requested to exercise any of the ARCO rights, d) Any other element that facilitates the location of the personal data. Likewise, we inform you that you have the right to initiate a Data Protection Procedure before the National Institute of Transparency, Access to Information and Protection of Personal Data atencion@inai.org.mx within 15 days of the date on which receives the response or as of the end of the period of 20 days counted from the date of receipt of your request to exercise your rights.

7. Revocation of Consent

You can revoke the consent that, where appropriate, you have given us for the processing of your personal data as long as there is no longer any relationship between ESTUDIO COLOR, S.A. DE C.V. and the owner, for accounts or services. It is important that you consider that not in all cases we will be able to respond to your request or terminate the use immediately, since it is possible that due to some legal obligation we will need to continue treating your personal data.

Procedure for revocation

The request for revocation of consent may be submitted in writing at the address indicated above, with the Internal Person in Charge of Personal Data Protection, which must contain:

a) .- Full name of the Holder and, if applicable, his representative, address and telephone; You must attach the official identification that accredits you as the owner of the data and its representative and proof of address if necessary in order to guarantee the security and certainty of the owner of the data.

b) .- Explain clearly and precisely the reason or reason for his decision to revoke the consent for the use and treatment of his personal data;

c) .- Indicate the address or email to which you want the response to his request to be communicated.

There will be 20 business days counted from the moment the request is processed by the owner to communicate the response to his request and a period of 15 business days to enforce the right of the owner with the suspension procedures and consequently of cancellation of the personal data related to the owner that reside in the databases.

8. Measures to limit the use or disclosure of personal data

We inform you that ESTUDIO COLOR, S.A. DE C.V. It will not sell, rent or transfer your personal data in any way, nor will it share, transmit or transfer it in any way to third parties, for the purposes of marketing goods and services without your consent. The owner of the data can express his refusal to continue receiving advertisements or promotions by the person in charge, communicating it to the email privacy@estudiocolor.com or directly at the address of the person in charge with our Internal Manager of the Protection of Personal Data.

9. Modifications to the Privacy Notice

This privacy notice may undergo modifications, changes or updates derived from new legal requirements; of our own needs for the products or services we offer; of our privacy practices; Changes in our business model, or other causes.

In any case, any modification to it will be made known to you through our website www.estudiocolor.com

Date of last update April 2021